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Effective Specialized Targeted Media Buying


What successful Media Buying requires are a few elements. A strong knowledge and relationship with the key media traffic distribution entities, this to ensure that the advertising medium is distributed with the maximum ROI. What’s also required is the assurance to ensure that the most competitive prices are paid.

Media Buying becomes the art of ensuring that the advertising appears where they generate the maximum effect. Once the media planning has been worked where the ad should appear, our media buyers then speaks to the various vendors which owns that space, this to ensure that it becomes possible for the message is in the ideal environment, and that the lowest best possible prices are met.

What effective media buying ensures is that the best possible value is derived from the strict marketing budgets. By actively negotiating the most effective deals, what’s maximized is the best possible return on investment.

The benefit of smart media buying is the ability to construct media deals which are more complex than just paying for space. The intent of our media buying strategy is to continuously search for new and improved methods of gaining added value for ourselves and our clients.

Such media buying strategy could involve negotiating a payment based on results, whereby the owner of media shares some of the risk. This could include adding elements such as events to the generically traditional media investment, this to deliver added value.

At a time when there are more digital companies who are looking to create content, what smart media buyers look for is to find the various elements which requires media owners to create and distribute superior branded content.

Media buying is extremely competitive and can be a tough business to navigate. There are more losers than winners swimming in the environment. Those who stay on edge and be on trend usually wins out.

That means keeping grounded to ensure that our media buyers are up to date and active regarding new opportunities, this before the competitors. What we’ve built are long standing relationships with the major media providers, this to guarantee that we know about any new technology in media buying, first, before most.

Media buying is also all about negotiating smartly and efficiently. Because of the various deals that we perform with the various media supplying outlets, what we know are the most advantageous prices for the opportunity.

Our understanding of the media market also ensures that our media buying can constantly add additional benefits and elements to deals which are relevant, that will represent additional value.

Efficient Media Tracking For Optimum Results


For us, to get the most from our mobile campaigns, we use advanced tracking methods for every click generated, which includes the Internet Service Provider (ISP) of the visitor, their Operating System (OS), the type of device that they’re using, along with the browser and the country they’re from.

The reason for this is for maximum optimization to get each of the mobile campaigns profitable. Regardless of where the visitors are coming from, the tracking software is then redirected to the landing pages or the direct offer as quickly as possible.

It’s also not feasible to have multiple servers scattered across the world with the tracking software installed on every one of them, this would become too expensive, time consuming, and impossible to manage.

The reason for this is for maximum optimization to get each of the mobile campaigns profitable. Regardless of where the visitors are coming from, the tracking software is then redirected to the landing pages or the direct offer as quickly as possible.

Since it’s not feasible to have multiple servers scattered across the world with the tracking software installed on every one of them, this would become too expensive, time consuming and impossible to manage.

So what’s used instead is a tracking solution which solves all these issues. This solution not only tracks all mobile campaigns, but any other web campaign as well.

This gives the ability to capture all the relevant data that’s need to optimize every campaign, along with not needing to worry about slow redirects. Parameters can also be set to redirect all visitors based on any criteria, such as browser types, ISP, OS version, etc.

Mobile Display Advertising


Mobile Display advertising involves graphical ads which is usually displayed in apps as well as on mobile websites. These ads will usually appear next to the content on mobile web pages, or during game playing in apps.

These are often referred to as banners ads, which come in standardized ad sizes when it comes to mobile, which can include logos, text, images, or rich media. The majority of media buy traffic sources which serves these mobile banner, displaying these ads use Real-time bidding (RTB) platforms.

Real-time bidding is when advertising inventory is bought and sold based on a per-impression basis, this via a programmatic and instantaneous auction in real time, this similar to the financial markets.

With real-time bidding what the media ad buyer bids on is an impression and, if the bid is won, then the bidders ad is instantly displayed on the publisher’s site.

It’s found that when it comes to mobile affiliate marketing, that mobile display traffic is more difficult to monetize then using Popups or redirects. For this reason, what’s preferred is display advertising, this to scale campaigns which are already profitable.

More and more, mobile display networks are becoming more strict when it comes to creative restrictions, as even getting passive campaigns approved can be difficult, although there are several ways to get approval the majority of the time.

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